Evernote
2 published articles
Unicorns & IPOFeatured4 min read
IPO & Turnarounds: Old Tech's Second Act
Faded tech just got a premium: Bending Spoons' 40% IPO run
Bending Spoons jumped 40% on its first trading day, driven by a portfolio of fading apps from AOL to Evernote that it buys and revamps. The market is paying up for familiar names, but user resistance and brand erosion remain the risks the model cannot fully control.
2026-08-03
Startups3 min read
Strategy
Bending Spoons' playbook: Buy old tech, make it new, and bet on 'refreshing'
Bending Spoons' 40% IPO surge highlights a rising strategy: buying old tech brands and revamping them. But the refresh model is risky, brand equity can erode, and loyal users may resist change.
2026-08-02