social media
2 published articles
News4 min read
Creator Economy
X's new creator payouts hinge on what X decides is 'original'
X is shutting down its creator revenue-sharing program and launching Original Content Rewards on September 8. The new system pays on qualified impressions from Premium subscribers, but only for posts X decides are original.
2026-08-13
News2 min read
Media
Vertical video has won the internet. Now the hard part begins.
Snapchat's Stories launched in 2013. By 2025, short-form vertical video had become the most successful marketing format and a $50 billion annual business for Meta alone. Here's how it happened, and what comes next.
2026-08-03