OnePlus is leaving the US and Europe, what's left of the brand

OnePlus and its parent company, Oppo, are planning to announce in the coming days that the OnePlus brand will leave the US and European markets, according to a machine translation of a WinFuture report. If accurate, the report would cap months of uncertainty about the brand's future in Western markets.

Android Headlines reported in January that OnePlus was being dismantled, though OnePlus at the time issued a statement saying that OnePlus North America continues to operate, with full guarantee of users' after-sales support, software updates, and rights commitments. In March, 9to5Google reported that OnePlus might cease operations in global markets. In April, Android Authority detailed how top staffers had recently left in Europe and the UK, with a company spokesperson saying that OnePlus Europe is evaluating its regional roadmap and product strategy.

The Verge has reached out to OnePlus for comment but has not yet received a response. If the exit goes through, the move would ripple through the competitive midrange phone market in both regions, where OnePlus has long positioned itself as a value-driven alternative to Xiaomi, Samsung, and Apple. For context, Google's Pixel line, another contender in the same segment, recently increased prices, as reported by Google's Pixel 11 price hike coverage.