Apple
14 published articles
Analysis: Apple bets on a folding iPhone
iPhone Duo arrives at $1,999 with Apple's flagship AI still in beta
Apple's first foldable costs $1,999 and leans on a new Siri AI that Apple itself labels a beta. The specs are loud; the parts that will decide the launch are quieter.
2026-09-24
Apple's fall 2026 lineup and its financing math
Apple's iPhone 18 Pro launches with a Siri that's still in beta
Apple's fall lineup lands with a financing stack built on Klarna leases, 0 percent installments, and competing trade-in ladders. Its marketing leans on a "profoundly more personal" Siri that ships in beta, plus performance multipliers that only mean something once you read the footnotes.
2026-09-23
Photo provenance: Apple's Reference Image on iPhone 18 Pro
Apple can sign every pixel its camera captures. Checking it is the hard part
iPhone 18 Pro's Reference Image signs camera pixels and files a second copy for comparison in Photos. Apple calls the result unalterable, but the release never explains how that guarantee survives export, re-compression, or a social upload.
2026-09-23
Apple's audio hardware, September 2026
AirPods 5 bring open-ear ANC to $129. Siri AI's arrival comes with conditions.
AirPods 5 arrive September 18 with open-ear ANC at $129, but Apple's Siri AI bundle ships in beta, skips the EU at launch, and carries daily usage caps.
2026-09-23
Apple Q3 2026 earnings
Apple's record June quarter came with a tariff-refund boost
Apple closed fiscal Q3 2026 with $109.4 billion in revenue, up 16 percent year over year, and diluted EPS of $2.02, up 29 percent. Tariff refunds added about 2 points of gross margin and $0.11 to EPS. iPhone, Mac and Services set June quarter records.
2026-08-06
Services & Payments
Apple just gave up on being your bank. Klarna wins.
Apple launches Apple Upgrade, a Klarna-powered leasing program, and discontinues the iPhone Upgrade Program. Here's what changes for customers.
2026-08-03
Apple Services
Apple's 2027 services update turns your iPhone into a smarter wallet and compass
Apple's fall 2027 software release brings AI-powered bill splitting, timed location sharing, enhanced Flyover maps, video podcasts on Mac and tvOS, and revamped Shared Albums. The updates aim to make Apple's services more practical and interconnected, but the lock-in is real.
2026-07-30
Regulation
Apple let Brazil inside its walled garden. The gates cost extra.
Apple opens iOS in Brazil to alternative app stores and payments under a CADE agreement, adding new commission tiers and privacy warnings that signal the company isn't giving up its cut.
2026-07-29
Supply chain geopolitics
Apple's $30 billion Broadcom bet is a political hedge, not a chip order
Apple's new multiyear agreement with Broadcom, worth over $30 billion, funds a $1.5 billion expansion in Fort Collins, Colorado, for advanced RF components. The deal reflects onshoring as geopolitical hedge, not a technical breakthrough, and sets a precedent that few competitors can match.
2026-07-26
WWDC 2025
Apple's walled garden just got a gate with an AI-shaped key
Xcode 27 brings agentic coding with Anthropic, Google, and OpenAI models, plus new intelligence frameworks that let apps use models from Apple, Claude, Gemini, and others. Core AI lets developers run full-scale LLMs on-device.
2026-07-25
Software Updates
Apple's Creator Studio update turns Pixelmator Pro into the bundle's secret weapon
Apple's June 2026 Creator Studio update adds Pixelmator Pro integration across Final Cut Pro, Keynote, Pages, and Numbers, along with on-device AI captioning, edit detection, and shape generation. Logic Pro gets a rebuilt Chord ID and a producer project.
2026-07-25
AI regulation
Google bought itself a year of Android AI dominance, and Apple still can't touch it
Google secured a yearlong grace period to bring Android in line with the EU's DMA, giving Gemini more time to deepen its integration before rivals like OpenAI and Anthropic get comparable access. Apple, by contrast, was denied the same runway and still has no timeline for Siri AI in Europe.
2026-07-21